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At GNC, shoppers can find Tru Niagen Beauty, a supplement designed to support skin elasticity and the appearance of hair, skin and nails.
August 26, 2026
By: Lianna Albrizio
Tru Niagen, a leader in healthy-aging NAD-boosting supplement in the US, has expanded its retail footprint at GNC and Sam’s Club.
“Expanding Tru Niagen across GNC and Sam’s Club strengthens our retail footprint and puts the category-leading NAD+ supplement in front of new consumer audiences,” said Rob Fried, CEO of parent company Niagen Bioscience. “These partnerships reflect the growing demand for credible, science-backed healthy aging solutions.”
With the latest retail expansion, Tru Niagen is available in nearly 300 retail locations across 44 states combined. At GNC, shoppers can find Tru Niagen Beauty, a supplement in the US featuring Niagen (patented nicotinamide riboside or NR) designed to support skin elasticity and the appearance of hair, skin and nails, along with Tru Niagen 300-mg 30-count bottles in store and online. Sam’s Club shoppers can purchase Tru Niagen 300mg 120-count bottles in store and online.
Supporting cellular function and healthy aging, Tru Niagen is clinically shown to increase NAD+ levels and help sustain them over time. It’s powered by Niagen (patented nicotinamide riboside, or NR), a high-quality NAD-booster. NAD+ is an essential coenzyme vital to cellular health, mitochondrial function, cellular energy production and DNA repair. Embodying high scientific and quality standards, Tru Niagen is reportedly backed by more than 45 human clinical studies, over 500 published scientific studies and more than 60 patents worldwide.
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